With July 1st in view, Google updates CCPA contract terms

Google updated its privacy terms earlier this month, shifting away from offering many of its advertising services on a ​“service provider” basis. With the change, Google states that its Customer Match, Audience Partner API, and certain audience-building services no longer meet the CCPA’s strict new requirements to be offered on a ​“service provider” basis. The implication of this change is that companies leveraging these services are ​“selling” or ​“sharing” personal information and will need to offer consumers an opportunity to opt out.