Promotions Lessons from the My Pillow Guy

Mike Lindell – the ​“My Pillow Guy” – makes pillows that are soft to touch and claims that are hard to prove. In 2021, Lindell announced that he had compiled evidence demonstrating that China had interfered in the 2020 presidential election. He was so confident in the evidence that he launched the Prove Mike Wrong Challenge, a contest with one goal: ​“Find proof that this cyber data is not valid data from the November Election. For the people who find the evidence, 5 million is their reward.”