Ad Law Access Podcast
CARU and FTC Express Concerns about Advertising to Kids in the Metaverse
Earlier this year, CARU’s new Advertising Guidelines went into effect, including various updates that were designed to apply to digital advertising. This week, CARU issued a warning to put “advertisers, brands,…
NAD Decision Holds Lessons for Developing Test Protocols
If you want to advertise that your product performs better than a competitor’s product, you’re likely going to have to run tests to substantiate that claim. In some cases, there may be industry standard tests that…
FTC Addresses Supplier Due-Diligence for Made In USA Claims
As we’ve noted in other posts, an FTC rule prohibits companies from stating or implying that a product is made in the USA unless: (1) the final assembly or processing of the product occurs in the USA; (2) all…
When Monsters Cross a Line (Claim)
For centuries, monsters have been vilified in countless books and films. Although the bad reputation that monsters have earned is generally well-deserved – they do, after all, frequently hurt people, destroy things,…