Ad Law Access Podcast
How the FTC’s Revised Endorsement Guides Will Affect Influencer Campaigns
On June 29, 2023, the FTC released the long-awaited updates to the Guides Concerning the Use of Endorsements and Testimonials in Advertising – more commonly known as the Endorsement Guides – along with an updated FAQ…
ICYMI- State AGs Support FTC’s Amendments on Auto-Renewals - but Have Suggestions
On June 23, 2023, a bipartisan coalition of 26 state attorneys general (AGs) submitted comments in support of the FTC’s amendments to the Negative Option Rule (Rule). Though the AGs assert that the FTC’s requirements…
New Endorsement Guides Include Big Changes, But Few Surprises
In May 2022, the FTC proposed changes to its Endorsement Guides. Among other things, those changes created more prescriptive disclosure requirements for endorsements, imposed various requirements for consumer reviews,…
FTC Targets Publishers Clearing House “Dark Patterns” in Sweeping Order
Yesterday, the FTC announced an $18.5 million settlement with Publishers Clearing House (PCH), a marketing company known for using sweepstakes to sell magazine subscriptions. In its 52-page complaint, the FTC alleges…
Latest Made in USA Settlement Offers Lessons for Fashion Companies
This week, just a few days before the Fourth of July holiday, the FTC announced a settlement with three fashion companies (that operated together as a common enterprise) over patriotic claims that the companies made…