NARB Recommends Better Distinction Between Current Achievements and Current Goals

Last year, we wrote about a challenge that NAD had initiated against various green claims made by the American Beverage Association (or ​“ABA”). NAD found that several of ABA’s claims – including claims that ​“our bottles are made to be remade” and ​“we’re carefully designing our bottles to be 100% recyclable” – were substantiated, but had concerns with others. ABA appealed the decision. Last week, NARB issued its own decision, siding with NAD. Here are some highlights.