NAD Decision Shows ​“Simple” Claims Can be Complicated

SC Johnson’s recent NAD action against Native sheds light on the scrutiny terms like ​“simple” and ​“clean” face. SC Johnson questioned whether Native’s ​“simple” ingredients truly lived up to the claim, highlighting the importance of clear messaging and substantiation.

www.kelleydrye.com/viewpoints/blog…-be-complicated

Gonzalo Mon
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