NAD Continues to Focus on Green Claims

Most NAD challenges are initiated by competitors, but NAD can also initiate its own inquiries as part of its mission to independently monitor national ads for truthfulness and accuracy. Over the past few months, NAD has initiated inquiries into green claims made by Georgia-Pacific and Everlane. Last week, NAD announced a decision involving an inquiry into various green claims made by Chipotle, once again signaling that these types of claims are a priority.