NAD Addresses Disclosure Requirements for Paid Studies
| 3 min
Updates on advertising law, privacy law, and consumer protection trends, issues, and developments from Kelley Drye’s Advertising and Marketing practice.
NAD Addresses Disclosure Requirements for Paid Studies
Liberty Mobile Puerto Rico advertised that it has the “best network” and the “best coverage” in Puerto Rico and disclosed that the claims were based on an “independent study” conducted by Global Wireless Solutions (or “GWS”). Although T-Mobile didn’t challenge the results of the study, it argued that because Liberty had paid GWS to conduct the study, the connection between the two companies should be clearly disclosed, in accordance with the FTC’s Endorsement Guides.