Mars Sues Agency Over Breach of Exclusivity Provisions

Negotiating exclusivity provisions in agency agreements can often be difficult. Companies want to broadly prevent agencies from working for competitors, while agencies are reluctant to cut off other sources of work. In most cases, though, once the parties have settled on the terms, the relationship moves forward and any disputes are resolved amicably behind the scenes. A recent lawsuit filed by Mars Wrigley against a promotions agency demonstrates that’s not always the case, though.