Lather, Rinse, Review, Repeat – NAD Issues New Decision on Haircare Reviews

Last year, Prose – a company that makes customized haircare products – brought an NAD challenge against a competitor, Function, over Function’s claims that it had over 110,000 5-star product reviews. Shortly after that, Function filed a challenge against Prose over Prose’s claims that it had over 192,000 5-star product reviews. NAD recently reopened the second challenge, and the new decision includes additional insights into how NAD examines reviews.