H&M Sued Over Sustainability Claims

Sustainability continues to be a hot topic in the fashion industry, both in ads and in lawsuits related to those ads. Last month, a plaintiff filed a proposed class action against H&M arguing that the company makes various false claims about the sustainability of its products. The lawsuit seems to be prompted by a June 28, 2022 article published in Quartz with the results of an investigation which allegedly demonstrated that ​“H&M showed customers environmental scorecards for its clothing that were misleading and, in many cases, outright deceptive.”