FTC Reminds Advertisers to Keep AI Claims in Check

A recent post on the FTC’s Business Blog notes that although there may be disagreement about what ​“artificial intelligence” or ​“AI” is, those terms are being used in marketing campaigns, and the FTC worries that some advertisers ​“won’t be able to stop themselves from overusing and abusing them.” To help those advertisers out, the FTC’s post includes four questions that they should ask themselves.