FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement

As most people know – either from professional or personal experience – the CAN SPAM Act requires companies who send ​“commercial” email messages to give consumers an opportunity to opt-out of receiving those messages in the future. The opt-out requirement does not apply to ​“transactional” messages, which generally facilitate an already agreed-upon transaction or update a customer about an ongoing transaction.