As we posted yesterday, the FTC announced a proposed rule that could fundamentally alter how businesses across industries advertise prices and disclose fees to consumers. At around the same time the FTC was preparing to announce the proposed rule, California AG Rob Bonta was commenting about California’s efforts to ban hidden or ​“junk” fees, boasting that ​“California now has the most effective piece of legislation in the nation to tackle this problem. The price Californians see will be the price they pay.”