10th Circuit Decision at Odds with FTC over “American Made” Claims
| 4 min
I Dig Texas and Creager Services both sell construction equipment called skid steer attachments. I Dig Texas urged customers to buy its products instead of Creager Services’ products by appealing to their sense of patriotism. I Dig Texas claimed that its products are “American Made” while its competitor’s products are “110% Made in China.” Creager Services didn’t dig those claims and filed a lawsuit alleging, among other things, that the “American Made” claims were literally false. (It missed an opportunity to argue that a product can’t be “110%” made in any location.)