Ad Law News and Views-December 7, 2016

Recent News Avoiding the Enforcement Crosshairs of Cross-Device Tracking

Don’t Lose Your DMCA Safe Harbor Protection

Lessons from Adobe’s State AG Data Breach Settlement

Groups Renew Call for FTC to Act on Influencer Campaigns

Do You Venmo? FTC Spotlight on Peer-to-Peer Payments and Crowdfunding
Analysis The Attack On Social Media Influencer Campaigns

Partner Gonzalo Mon authored the Law360 article The Attack on Social Media Influencer Campaigns.” In the article, he notes that four consumer groups have sent letters to FTC encouraging the agency to investigate the use of influencers on Instagram. The combined letters include over 150 examples of campaigns that allegedly violate the FTC’s Endorsement Guides. Read more...

The NAD: A Force in Shaping Food and Dietary Supplement Advertising

Partner John Villafranco co-authored the FDLI Update article The NAD: A Force in Shaping Food and Dietary Supplement Advertising.” In this article, Mr. Villafranco describes the National Advertising Division (NAD) and its role in shaping advertising for a FDA-regulated products. Read more...

Client Advisory: FDA Continues FSMA Implementation, Finalizes Guidance on Voluntary Qualified Importer Program to Expedite Food Imports

The Food & Drug Administration (FDA) released last week a final version of its guidance for industry on the Voluntary Qualified Importer Program (VQIP), which will provide a mechanism for eligible food importers to expedite entry of certain shipments of food into the United States. The finalization of the guidance is the most recent in a long series of steps to implement the Food Safety Modernization Act (FSMA), the sweeping reform of U.S. food safety laws enacted in 2011. Read more...

Upcoming Events and Speeches

Food: Consumer Class-Actions and FDA Regulated Products
December 7, 2016”,“WASHINGTON, DC
Food and Drug Law Institute’s Enforcement, Litigation, and Compliance Conference for the Pharmaceutical, Medical Device, Food, and Tobacco Industries

Enforcement, Litigation, and Compliance Conference For the Pharmaceutical, Medical Device, Food, and Tobacco Industries
December 7, 2016”,“WASHINGTON, DC
Food and Drug Law Institute

Mitigating Risk in Advertising Supplement Claims
December 8, 2016”,“ALEXANDRIA, VA
Dietary Supplement Regulation: Labeling and Claims Conference

TCPA/FCC Regulatory Compliance
December 8, 2016”,“SALT LAKE CITY, UT
Professional Association for Customer Engagement (PACE)
Alysa Zeltzer Hutnik

Consumer Protection November Update
December 13, 2016”,“WEBINAR
American Bar Association’s Section of Antitrust Law
Christie Grymes Thompson, Donnelly L. McDowell

Consumer Privacy and Data Security Developments
January 23, 2017”,“WEBINAR
American Bar Association
Dana B. Rosenfeld

Doing Data Right: Legal Best Practices for Making Your Data Work
March 16, 2017”,“SAN JOSE, CA
Strata + Hadoop World 2017
Alysa Zeltzer Hutnik