Ad Law Access
FTC Closes an Investigation Into a Blogging Promotion
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…
Four Things to Know When Planning a Social Media Promotion
Social media has revolutionized the way companies run sweepstakes, contests, and other promotions. Not only does social media make it possible to do things that weren’t done a few years ago, it also makes it easier.…
Google+ Opens Up to Companies, But Prohibits Promotions
This week, Google launched Google+ Pages, a place where companies can post content and interact with consumers. In many ways, Google+ Pages is similar to Facebook Pages, but it also includes some unique functionality…
Avoiding Trouble When Adding an App to the Business Model
The rise of smartphones, wifi hotspots, and high-speed data networks has spurred new technology-based business models and the exponential growth of consumer information online. Chief among new technologies, the use of…
5 Legal Considerations for Your Social Media Campaign
Most companies appreciate the importance of having a presence in the social media space, but not every company also appreciates the legal risks that can lurk there. As a result, many companies have run into problems…