Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Join us Feb. 16 for "Privacy in 2012" Seminar and Teleconference

Changes to privacy regulations, such as proposed revisions to the Children's Online Privacy Protection Act (COPPA), and continuously evolving technologies, including mobile apps with location-based services, can make…

MMA Releases Proposed Privacy Guidelines

As we’ve noted in previous posts and a recent webinar, the way companies collect information through mobile apps has been the focus of several FTC actions, Congressional hearings, proposed legislation, and at least…

FTC Mobile App Enforcement: Mobile App's Acne Treatment Claims Require 2 Clinical Studies

Yesterday, the Federal Trade Commission (“FTC”) approved a final settlement with marketers of the “Acne Pwner” and “AcneApp” mobile applications (“apps”). This is the first FTC settlement targeting health claims by…

Does Enforcement Lurk Behind the New Wireless Industry Customer Billing Alerts?

According to FierceWireless and other news sources, the wireless industry announced this morning an agreement with the FCC and consumer groups to provide free text alerts to consumers before they exceed their plan…

Default Privacy Settings of Mobile App Draws FTC Scrutiny

On October 11, 2011, the FTC announced a settlement with Frostwire LLC, a peer-to-peer (“P2P”) file-sharing application (“app”) developer, and its Principal, over charges that the company publicly exposed its app…