Ad Law Access
FTC Announces Settlement Over Influencer Campaign for Xbox One
In January 2014, AdAge interviewed me about news reports that Machinima had hired influencers to create videos promoting Microsoft’s Xbox One gaming console and games. In a native advertising campaign, the influencers…
FDA Recalls Kim Kardashian’s Post
Last month, Kim Kardashian praised Diclegis, a drug for morning sickness, on her social media accounts. Since Kim doesn’t follow us on social media, we don’t always keep tabs on her. But when her posts raise regulatory…
New NAD Decision Addresses Crowdsourced Reviews
The NAD recently determined that Euro-Pro could not support a claim that its Shark vacuum receives “more 5-star online reviews than any other vacuum brand.” To support the claim, Euro-Pro had looked at over 4,000…
Advertising Around the Women’s World Cup
US 2; Germany 0 It’s only been a few hours since the US Women’s National Team beat Germany to secure a spot in the FIFA Women’s World Cup Finals, and we’ve already gotten questions from advertisers who want to…
FTC Updates FAQs for Endorsement Guides, Offers More Guidance on Social Media and Video Endorsements
The FTC recently revised its “ What People are Asking ” page, a source of informal guidance relating to the FTC’s Endorsement Guides . The Endorsement Guides were last revised in 2009. The FAQ revisions are intended to…