Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
New FTC Guides Raise Stakes for Companies that Advertise Through Social Media
The Federal Trade Commission recently released a new version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising . The new Guides, which are effective as of December 1, 2009, contain…
Facebook Issues New Guidelines for Running Promotions on its Platform
As Facebook continues to grow in popularity, more companies have started to run various types of sweepstakes, contests, and other promotions on the Facebook Platform. Whenever a company runs — or even advertises — a…