Ad Law Access
WOMMA Releases Guide to Disclosure in Social Media Marketing
In a previous post and article, we discussed how the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising include various provisions that apply to messages in social media, such as…
Direct Marketing Association Releases New Guidelines for Endorsements and Testimonials
This week, the Direct Marketing Association announced new changes to their Guidelines for Ethical Business Practice for endorsements and testimonials. Among other things, the new Guidelines require marketers to do the…
Italy Seeks to Regulate Social Media Sites
The Italian government recently drafted a decree that would require owners of social media sites to review all videos posted on their sites in order to screen out any content that could be harmful to minors, including…
FTC Expresses Interest in Facebook's Privacy Practices
On Tuesday, January 19, 2010, the Electronic Privacy Information Center (EPIC) publicly posted a copy of a letter from the Federal Trade Commission (FTC) that responds to a complaint filed by 10 privacy rights…
New Article on Facebook Promotions Guidelines
Last month, we posted an entry that discussed the new Promotions Guidelines issued by Facebook. The Promotions Guidelines specify what types of promotions can and cannot be run on the Facebook platform, as well as what…