Ad Law Access https://www.kelleydrye.com/viewpoints/blogs/ad-law-access Updates on advertising law and privacy law trends, issues, and developments Mon, 01 Jul 2024 22:52:56 -0400 60 hourly 1 Data Protection and National Security Concerns Meet in TikTok, WeChat Executive Orders https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/data-protection-and-national-security-concerns-meet-in-tiktok-wechat-executive-orders https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/data-protection-and-national-security-concerns-meet-in-tiktok-wechat-executive-orders Tue, 11 Aug 2020 22:30:36 -0400 This summer continues to be a busy season at the intersection of data protection and national security. As we reported in July, the Schrems II decision invalidated Privacy Shield on the ground that its national security derogations were too expansive.

Last week, the President seized on concerns about surveillance by the Chinese government as a core rationale for Executive Orders directing the Department of Commerce to prohibit transactions involving TikTok (and its parent company, ByteDance) and WeChat (and its parent company, Tencent Holdings). For instance, the TikTok Order asserts that the company’s data practices “potentially allow[] China to track the locations of Federal employees and contractors, build dossiers of personal information for blackmail, and conduct corporate espionage;” and the WeChat Order states that WeChat’s data collection “threatens to allow the Chinese Communist Party access to Americans’ personal and proprietary information.”

The scope of these Orders remains unclear. Members of Kelley Drye’s Export Control and Sanctions team provide further analysis on Kelley Drye’s Trade and Manufacturing Monitor (see below), and we will continue to monitor how implementation of the Orders could affect companies’ communications and transactions on these popular platforms.

President Issues Executive Orders Targeting TikTok and WeChat

Last Thursday, the President issued two executive orders (“E.O.s”) targeting social media applications TikTok (and its parent company, ByteDance) and WeChat (and its parent company, Tencent Holdings). The E.O.s direct the Department of Commerce (“DOC”) to prohibit transactions involving the applications. Companies that deal directly with TikTok or WeChat in the United States and abroad or use their services need to evaluate the scope of those activities and determine if they will be affected by the E.O.s.

The E.O.s were issued pursuant to the national emergency declared in E.O. 13873 regarding information and communication services in the United States that are controlled by persons within the jurisdiction of a “foreign adversary.” In issuing the E.O.s, the President cited concerns that the Chinese government could gain access to Americans’ personal information collected by the applications, among other policy considerations. The President has the power to issue the directives under the International Emergency Economic Powers Act (“IEEPA,” 50 U.S.C. 1701 et seq.), which provides the President with the authority to declare national emergencies and implement sweeping trade controls based on national security concerns.

The intended scope of the E.O.s is not clear due to ambiguous language used in Section 1, which contain the E.O.s’ primary prohibitions. Here is an excerpt of that section from the TikTok order:

Section 1. (a) The following actions shall be prohibited beginning 45 days after the date of this order, to the extent permitted under applicable law: any transaction by any person, or with respect to any property, subject to the jurisdiction of the United States, with ByteDance Ltd. (a.k.a. Zìjié Tiàodòng), Beijing, China, or its subsidiaries, in which any such company has any interest, as identified by the Secretary of Commerce (Secretary) under section 1(c) of this order.

[…]

(c) 45 days after the date of this order, the Secretary shall identify the transactions subject to subsection (a) of this section.

There are two plausible readings of that section. The first is that all transactions involving ByteDance and its subsidiaries will be prohibited within 45 days. The second, and we believe more appropriate reading, is that all types of transactions specified by DOC will be prohibited. The inclusion of the last sentence of Section 1(a) and of Section 1(c) suggests that DOC has discretion to impose targeted prohibitions that only apply to certain types of transactions involving the subject companies, rather than all transactions involving ByteDance. While the ultimate scope of the prohibitions may not be clear until DOC takes action, the term “transactions” is often interpreted broadly, and could include many types of business dealings, not just financial transactions involving the companies. The White House is reportedly pushing for a broad interpretation of both E.O.s, noting that prohibited transactions could include making the apps available on app stores, purchasing advertising on TikTok, or accepting terms of service to download the applications.

It is also important to note that the TikTok and WeChat E.O.s differ in scope. The TikTok E.O. authorizes prohibitions on any transaction involving ByteDance and its subsidiaries. In contrast, the WeChat E.O. is more narrowly constructed to authorize prohibitions on transactions with Tencent Holdings or its subsidiaries that are “related to WeChat.” The more narrow construction with respect to Tencent may be intended to exclude Tencent’s many U.S. investments unrelated to WeChat from coverage under the E.O.

Much remains unclear about the intended scope and ultimate application of the E.O.s. Given this regulatory uncertainty, companies with business dealings directly or indirectly involving ByteDance or Tencent should review their engagements closely for potential exposure under the new rules. In particular, companies that use WeChat services for commercial purposes, including its IT and payment services, will need to evaluate whether they can continue that activity in the United States and abroad.

Please contact our Export Control and Sanctions team with any questions related to these developments.

Advertising and Privacy Law Resource Center

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Time Runs Out for TikTok App: Developer Musical.ly Agrees to FTC’s Largest-Ever Fine for Children’s Privacy Violations https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/time-runs-out-for-tiktok-app-developer-musical-ly-agrees-to-ftcs-largest-ever-fine-for-childrens-privacy-violations https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/time-runs-out-for-tiktok-app-developer-musical-ly-agrees-to-ftcs-largest-ever-fine-for-childrens-privacy-violations Fri, 08 Mar 2019 11:11:35 -0500 The FTC recently announced a $5.7 million settlement with app developer Musical.ly for COPPA violations associated with its app (now known as TikTok)—the agency’s largest-ever COPPA fine since the enactment of the statute. The agency charged the app company, which allows users to create and share videos of themselves lip-syncing to music, with unlawfully collecting personal information from children.

To create a TikTok profile, users must provide contact information, a short bio, and a profile picture. According to the FTC, between December 2015 and October 2016, the company also collected geolocation information from app users. In 2017, the app started requiring users to provide their age, although it did not require current users to update their accounts with their age. By default, accounts were “public,” allowing users to see each other’s bios (which included their grade or age). It also allowed users to see a list of other users within a 50-mile radius, and gave users the ability to direct message other users. Many of the songs available on the app were popular with children under 13.

The FTC further alleged that Musical.ly received thousands of complaints from parents asserting that their child had created the app account without their knowledge (and noted an example of a two-week period where the company received more than 300 such complaints). The agency also noted that while the company closed the children’s accounts in response, it did not delete the users’ videos or profile information from its servers.

The FTC’s Complaint focused on practices spanning from 2014 through 2017. Musical.ly was acquired by ByteDance Ltd. in December 2017, and merged with the TikTok app in August 2018.

COPPA identifies specific requirements for operators who collect personal information from children under 13, including obtaining consent from parents prior to collection and providing information about collection practices for children’s data. Online services subject to the rule generally fall into two categories: (1) sites that are directed to children and collect personal information from them; and (2) general audience sites that have actual knowledge that they are collecting personal information from children. Civil penalties for violations of COPPA can be up to $41,484 per violation.

According to the FTC, Musical.ly’s app fell into both categories:

  1. The company included music and other content appealing to children on the app. For example, many of the songs included on the app were popular with children under 13, and the app used “colorful and bright emoji characters” that could appeal to children.
  2. Once the company began collecting the ages of its users, Musical.ly had actual knowledge that some of its users were under the age of 13. In spite of this, the company did not obtain consent from the parents of users under the age of 13, or comply with other COPPA requirements.
FTC Commissioners Chopra and Slaughter issued a joint statement on the settlement, pointing out that FTC staff had uncovered disturbing practices of a company willing to pursue growth at the expense of endangering children. They also noted that previously, FTC investigations typically focused on individual accountability in limited circumstances, rather than pursuing broader enforcement against company leaders for widespread company practices. The Commissioners further indicated that as the FTC continues to pursue legal violations going forward, it is time to “prioritize uncovering the role of corporate officers and directors” and to “hold accountable everyone who broke the law.”

This settlement indicates that the FTC continues to prioritize privacy enforcement—particularly where vulnerable audiences, such as children, are involved. Future FTC enforcement actions could signal an expanded approach to individual liability, including with respect to larger companies.

The case is also a good reminder of the value in performing robust privacy due diligence when considering acquiring an entity, and meaningfully assessing the risk of a company’s data practices before adding them to the portfolio. A widely popular business with significant data assets may not look as attractive once civil penalties and injunctive terms are added to the mix.

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