Ad Law Access
FTC Announces Settlement Involving Fake Amazon Reviews
This week, the FTC announced its first case involving fake reviews on an independent website. Cure Encapsulations sells a weight-loss product exclusively on Amazon. When the company wanted to boost its sales, its owner…
NAD Examines When Companies may be Liable for Consumer Reviews
We frequently get questions about whether companies can be held liable for claims that appear in consumer reviews. Although it’s clear that there are instances in which a company can be held liable if it has a…
NY AG Announces Settlement Over Fake Followers
In the world of social media, a person’s power is often measured in terms of followers. Because more followers generally means more reach, companies who engage influencers often base their compensation on this metric.…
FTC Settlement Addresses Influencers and Native Ads
Two companies and their principals have agreed to settle FTC allegations that they misled consumers by presenting paid endorsements as independent consumer reviews and ads as independent news stories. Creaxion, a PR…
FTC Takes Action Against Social Media Influencers
This morning, the FTC announced that it had reached a settlement in its first-ever complaint against individual social media influencers and that it had sent warning letters to other prominent influencers. In addition,…