Ad Law Access
FTC Announces Settlement Over Fake Reviews
This week, the FTC announced a settlement with Sunday Riley Modern Skincare and its CEO, Sunday Riley, over allegations that company managers and employees posted fake reviews on Sephora.com. The FTC alleged that…
New NAD Decision Addresses Incentivized Reviews
NAD recently announced a decision involving Pyle Audio’s campaign to generate reviews for its NutriChef brand vacuum sealers. When consumers received their products, they would find a card promising them two rolls of…
NAD Doesn’t Trust Trustpilot Reviews
If a review site ranks your product as the top in a category, can you advertise that you’re “number 1” in that category? Not necessarily. A recent NAD decision explains why. A competitor challenged TaxSlayer’s claim…
FTC Settles with Companies that Sought to Prevent Bad Reviews
The Consumer Review Fairness Act was enacted in 2016 to protect consumers’ ability to share their opinions about businesses. In general, the law prohibits companies from using form contracts that: (a) prohibit or…
FTC Settlement Addresses Free Trials and Incentivized Reviews
This week, the FTC announced a settlement with UrthBox and its president that addresses two topics that we frequently cover on this blog: (1) free trials; and (2) incentivized reviews. Free Trial The FTC alleged that…