Ad Law Access
FTC Closing Letter Addresses Management of Consumer Reviews
When the FTC decides not to pursue an investigation, it often issues a short closing letter to the company explaining why FTC staff decided not to recommend enforcement. The letters are just a few paragraphs long and…
New Court Decision Address Manipulation of Reviews
Because consumer reviews are so important in today’s marketplace, many companies go to great lengths to increase their number of favorable reviews. Sometimes, they go too far. We’ve written about FTC and NAD cases in…
NAD Addresses When Companies may be Liable for Consumer Reviews
This is not another post about coronavirus claims, but we do need to start there. Truvani makes a dietary supplement that was formerly called “Under the Weather.” The company’s webpage devoted to that supplement…
FTC Seeks Public Comment on Endorsement Guides
This morning, the FTC announced that it is seeking public comment on whether to make changes to its Endorsement Guides as part of the agency’s systematic review of all current rules and guides. The Guides were first…
New FTC Settlement Targets Fake Ratings and Reviews
Yesterday, the FTC announced that it had reached a settlement with LendEDU and three of its officers over misleading ratings and reviews. LendEDU runs a website that compares student loans and other financial…