Ad Law Access
Earth Day 2020: Fashion Brands Continue Focus on Green Marketing
To celebrate the 50 th Anniversary of Earth Day this week, we look at the increasingly pressing topic of green marketing in the fashion industry. Recent studies have shown that environmentally conscious consumers…
Ad Law Access Podcast: Guidance for Retailers
As retailers have shifted to online and ship to store/ship from store sales, we’ve been getting a variety of questions from our retailing clients. On the latest episode of the Ad Law Access Podcast, Advertising and…
Ad Law Access Podcast: Sweepstakes and Contests
On the latest episode of the Ad Law Access Podcast, Kelley Drye has a discussion of promotions. The podcast provides this Taylor Swift contest as an example of how things can go wrong. For additional…
Ad Law Access Podcast: Cause Marketing - Commercial Co-Ventures: What You Need to Know Before Getting Started
Consumers increasingly want to feel good about their buying decisions and like-minded companies often look for ways to communicate how they align with consumers in the marketplace through "cause marketing."…
NAD Recommends Company Discontinue Long-Running “Limited Offer”
Over the past few years, a number of retailers have been challenged over their promotional pricing practices. Those challenges have been brought, primarily, by plaintiffs’ attorneys in class action suits and,…