Ad Law Access
Vermont Changes Law on Skill Contests
All states prohibit companies from requiring people to pay money or make a purchase to enter a sweepstakes. Although most states allow companies more flexibility to require a payment or purchase in a skill contest,…
FTC Closes an Investigation Involving a Social Media Campaign
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…
Pinterest Establishes Business Accounts and Marketing Guidelines
In March, we posted that Pinterest had made changes to its Terms of Service . This month, Pinterest announced new business accounts that are governed by new Business Terms of Service . Pinterest also established Logos,…
Watch Kelley Drye's "Smartphone Revolution" Webinar On Demand
Mobile marketing, sweepstakes and services, including location-based services, are governed by an alphabet soup of statutes and regulations: TCPA, COPPA, CAN-SPAM, CPNI, etc. To complicate compliance even further,…
FCC Determines Radio Station Failed to Comply with Contest Rules
Last year, a CBS radio station in North Carolina ran a “Carolina Cuties” contest in which listeners were invited to submit pictures of their babies on the station’s website. The grand prize winner was be determined by…