Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Class Action Over KFC Coupons Moves Forward

Last year, KFC introduced its Kentucky Grilled Chicken, a healthier alternative to the restaurant chain's fried chicken, and promoted it heavily on the Oprah Winfrey show. As part of the promotion, Oprah invited…

New Virginia Law Regulates Promotions

On May 21, 2010, Virginia Governor Bob McDonnell signed into law a gambling bill that also regulates games, contests, and other promotions. The law provides that companies sponsoring promotions must meet the following…

Apple Allows Some Promotions on iPhone Apps

RegHardware reports that Apple recently changed the terms of its iPhone Software Development Kit ("SDK") to allow companies to offer certain promotional games on apps. Although some reports circulating online suggest…

New York Attorney General Announces Settlement Over Deceptive Sweepstakes

This week, the New York Attorney General announced a settlement with PlasmaNet, the owner of FreeLotto.com, for using deceptive and misleading advertisements. Consumers can enter sweepstakes on FreeLotto.com for free…

New Article on Facebook Promotions Guidelines

Last month, we posted an entry that discussed the new Promotions Guidelines issued by Facebook. The Promotions Guidelines specify what types of promotions can and cannot be run on the Facebook platform, as well as what…