Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Google Buzz Settlement Includes Two Privacy Settlement "Firsts" for the FTC

Google has agreed to settle Federal Trade Commission (“FTC”) claims alleging that the 2010 launch of Google Buzz, a social networking feature linking Gmail users with other people on Google’s network, involved…

"Payment Card Data Pass" Rules Gain Some Teeth: An Update on the Legal Landscape

Our May 31, 2010 BNA Privacy & Security Law Report article, " Scrutiny on Payment Card Data Pass: Raising the Profile of Personal Information Sharing Among Marketers," summarized then-recent legislation introduced in…

Senate Hearing on Consumer Privacy Highlights Pending Legislation

On March 16, 2011, the U.S. Senate Committee on Commerce, Science, and Transportation held a hearing to examine online consumer privacy, with an emphasis on the use of behavioral targeting by online advertisers. The…

Rep. Speier Introduces 'Do Not Track' Online Privacy Legislation

On February 11, 2011, Rep. Jackie Speier (D-CA) introduced “Do Not Track” legislation that would provide consumers with the ability to opt out of having their personal information tracked by online advertisers. If…

California Supreme Court Holds Zip Code is PII under Song-Beverly Act

This post was written by Dana B. Rosenfeld and Alysa Z. Hutnik On February 10, 2011, the California Supreme Court released its decision in Pineda v. Williams-Sonoma Stores, Inc., holding that zip code…