Ad Law Access
Misguided: The FTC Attempts to Redefine the Law with its Health Products Compliance Guidance
Yesterday, the FTC’s Bureau of Consumer Protection released its Health Products Compliance Guidance —a sweeping overhaul of the 1998 Guidance, Dietary Supplements: An Advertising Guide for Industry . Unlike the…
NAD Challenge Addresses Disclosures for Money-Back Guarantees
Money-back guarantees can often be subject to detailed terms and conditions. When advertising those guarantees, clients often ask us how much has to be disclosed in an ad itself, versus how much can be disclosed on a…
Tipping Point for State Attorneys General?
Earlier this month, we reported that the AGs (including the DC Attorney General’s Office) are paying close attention to delivery and service fees. Sure enough, the DC AG’s office filed yet another lawsuit related to…
FTC Starts Process of Updating Green Guides
Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC’s Green Guides. But a lot has changed…
Top Advertising Law Developments in 2022
If you follow our blog, you already know that there have been a number of significant developments in the world of advertising law over the past 12 months. In this post, we highlight ten of those developments and…