Ad Law Access
New Article on Facebook Promotions Guidelines
Last month, we posted an entry that discussed the new Promotions Guidelines issued by Facebook. The Promotions Guidelines specify what types of promotions can and cannot be run on the Facebook platform, as well as what…
NJ Bill Targets Unsolicited Text Message Ads
Two New Jersey legislators recently introduced a bill that would regulate text messages. Under the bill, no one may send a text message advertisement to a recipient in NJ if the recipient will incur a charge or a usage…
New FTC Guides Raise Stakes for Companies that Advertise Through Social Media
The Federal Trade Commission recently released a new version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising . The new Guides, which are effective as of December 1, 2009, contain…
FTC Debates Online Privacy Protection: Agency Seeks to Incorporate Views of Regulators, Industry Leaders, and Academics into Comprehensive Privacy Protection Model
On December 7, 2009, the Federal Trade Commission ("Commission" or "FTC") hosted a privacy forum, "Exploring Privacy: A Roundtable Series," addressing consumer privacy protection challenges, existing fair information…
Facebook Issues New Guidelines for Running Promotions on its Platform
As Facebook continues to grow in popularity, more companies have started to run various types of sweepstakes, contests, and other promotions on the Facebook Platform. Whenever a company runs — or even advertises — a…