Ad Law Access
The Law of Comparative Advertising
The law of comparative advertising covers advertising that compares alternative brands on price or other measurable attributes and expressly or impliedly identifies the alternative brand by name, illustration, or other…
Recent Decisions Find In Favor of Insurance Coverage for "Blast Faxes"
Numerous class action suits have been brought over the past several years under the Telephone Consumer Protection Act (“TCPA”) against entities that fax unsolicited advertisements (so-called “blast faxes”) to…
Federal Trade Commission Requests Congress to Enhance the Agency's Enforcement Powers
The Federal Trade Commission told the U.S. Senate Committee on Commerce, Science and Transportation on Thursday, February 4, 2010, that additional law enforcement powers would allow the agency to protect consumers more…
FTC Continues to Explore Consumer Privacy Protection Measures
On January 28, 2010, the Federal Trade Commission (FTC) held its second consumer privacy roundtable, focusing on technology’s effect on consumer privacy and its potential to both weaken and strengthen privacy…
New Article Provides Tips for Mobile Marketers
As more companies engaged in mobile marketing last year, many struggled to figure out how laws written before mobile phones existed apply in the wireless world. Consequently, 2009 saw some significant legal challenges…