Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

New Article on Evolving Privacy Regulation Affecting Broadband Service Providers

Increasingly, what's happening online is driving the evolution of privacy regulation. And increasingly, Americans are getting online via broadband connections. The FCC, which is charged with spurring broadband…

Using "Green" Marketing Claims? Make Them Clear

With "green" products becoming more and more prevalent, marketers must ensure that their green marketing claims do not overstate the environmental benefits of their product or service, or they could face regulatory…

States Announce $3.5 Million Agreement with Publishers Clearing House over Sweepstakes Marketing

This afternoon, 32 states and the District of Columbia announced a stipulated supplemental judgment with Publishers Clearing House ("PCH") over how the company markets its sweepstakes. The judgment modifies the terms…

FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs

Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has…

Window Maker Agrees to Settlement Over Energy Savings Claims

In a settlement with the Washington Attorney General’s Office, Great Lakes Window agreed not to make unsubstantiated energy efficiency claims. For five years, Great Lakes promised that consumers who purchased new…