Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

"Payment Card Data Pass" Rules Gain Some Teeth: An Update on the Legal Landscape

Our May 31, 2010 BNA Privacy & Security Law Report article, " Scrutiny on Payment Card Data Pass: Raising the Profile of Personal Information Sharing Among Marketers," summarized then-recent legislation introduced in…

Senate Hearing on Consumer Privacy Highlights Pending Legislation

On March 16, 2011, the U.S. Senate Committee on Commerce, Science, and Transportation held a hearing to examine online consumer privacy, with an emphasis on the use of behavioral targeting by online advertisers. The…

Retailers Get a Forbearance Period for Previously-Exempt Fur

Pursuant to an enforcement policy the FTC announced earlier today, retailers of fur products that were previously subject to the $150 exemption under the Fur Products Labeling Act (“Fur Act”) will not have to pull…

Be Careful What you Tweet

Last week, we posted about a settlement in a lawsuit over comments made in Twitter posts. This week, we’ve learned about three other instances in which tweets have gotten people into trouble. NBA referee William…

FTC Settles Case Involving Misleading Endorsements in Social Media

This morning, the FTC announced a settlement with a company that sells guitar lesson DVDs using social media. According to the complaint, the company recruited affiliates to promote its courses through endorsements. In…