Ad Law Access
FTC Continues to Target Health-Related Advertising; Settlement Reached with Maker of Vacuum Cleaner and Air Purifier
Yesterday, the FTC announced a $750,000 settlement with the makers of an air purifier and a vacuum cleaner that were intended to create a healthier household environment. The vacuum cleaner featured a HEPA filter and…
Kelley Drye Adds LA Office, Entertainment and Media Capabilities
We are pleased to announce that Kelley Drye is expanding its national presence by merging with White O'Connor Fink & Brenner LLP, a highly respected Los Angeles litigation firm best known for its success in complex…
Can Targeted Pitches be False Advertising?
On March 28, the Northern District of Illinois held that a single in-person sales pitch is not commercial advertising and therefore the speaker cannot be liable for a false advertising suit under the federal Lanham…
Google Buzz Settlement Includes Two Privacy Settlement "Firsts" for the FTC
Google has agreed to settle Federal Trade Commission (“FTC”) claims alleging that the 2010 launch of Google Buzz, a social networking feature linking Gmail users with other people on Google’s network, involved…
Hold the Tweets: Why Marketers of Consumer Health Products Should Watch For FDA's Policy on Social Media
The Food and Drug Administration (FDA) is expected to issue guidance and possibly regulations regarding use of social media. These policies will only be enforceable on marketers of prescription drugs and restricted…