Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FCC Announces June 28, 2011 Location Based Service (LBS) Forum

Last week the FCC announced plans to hold a June 28, 2011 public education forum on consumer and privacy issues implicated by mobile Location Based Services (LBS) tracking. The FCC seeks input from consumers, industry,…

Senator Leahy Introduces Bill to Update Electronic Communications Privacy Act

Last week, Sen. Patrick Leahy (D-VT) introduced a bill to update the 25-year-old Electronic Communications Privacy Act (ECPA), by seeking enhanced privacy protections during government searches of electronic…

Indiana Supreme Court Rules NCAA Did Not Violate Lottery Laws

Last year, we posted about a lawsuit alleging that the NCAA’s method of distributing Final Four tickets was an unlawful lottery. According to the complaint, each person who applied for tickets could submit an…

Senate Hearing Reflects Increasing Focus on Mobile Privacy and Consumer Protection

On May 19, 2011, the Senate Commerce Subcommittee on Consumer Protection, Product Safety and Insurance held a hearing on protecting consumer privacy in the dynamic mobile marketplace created by smartphones and the…

Growing FDA and FTC Collaboration Changes Regulatory Landscape for Marketers

Kelley Drye

It is no secret that marketers are striving for ways to legally and effectively educate consumers about the health benefits provided by food and dietary supplement products. In fact, Natasha Singer of the New York…