Ad Law Access
FTC Sues Infomercial Company and Settles with Consumer Over False Testimonial
Last week, the FTC and the Colorado Attorney General filed a lawsuit against a company that sells a wealth-building program through infomercials. The infomercials included various claims that consumers could make large…
Privacy Point-of-Sale Alert: Massachusetts Class Action Argues that Zip Codes Are PII
Last month, a class action lawsuit was filed against Michael Stores, Inc., accusing the arts and crafts retailer of violating a Massachusetts consumer protection statute when it collects and records zip codes during…
Sony and Epsilon on the 'Hot Seat': House Commerce Subcommittee Investigates 'Historic' Data Breaches
On June 2, 2011, the House Energy and Commerce Subcommittee on Commerce, Manufacturing and Trade held a hearing examining threats posed to data security and the much publicized data breaches at Sony and Epsilon. The…
4 Legal Considerations for Building a Mobile App
Kelley Drye partner Alysa Hutnik's article, “ 4 Legal Considerations for Building a Mobile App,” was recently featured on Mashable.com, a top source for news in social and digital media, technology and web culture.…
Mobile Marketers Face Challenges When Making Disclosures
In an article published today in Mobile Marketer (@MobileMktrDaily), I was asked about the top legal challenges that mobile marketers face. The first on my list was the challenge of making effective disclosures in the…