Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FDA Notice Clarifies Past Federal Preemption Policy Statements

The Food and Drug Administration (“FDA”) recently completed an evaluation of the legal basis for federal preemption policy statements the agency has issued under the Federal Food, Drug & Cosmetic Act (“FDCA”) during…

EPA Fines Computer Keyboard Manufacturer for Making Unverifiable Antimicrobial "Public Health" Claims

The U.S. Environmental Protection Agency (EPA) continues to emphasize enforcement against companies that market or sell products with unregistered claims of protection against disease-causing bacteria and other…

Reebok Agrees to Pay $25 Million to Settle Charges of Unsubstantiated Advertising for Toning Shoes

Today the Federal Trade Commission (“FTC”) announced that Reebok International, Inc. has agreed to pay $25 million to settle charges that the company engaged in deceptive advertising for its EasyTone and RunTone toning…

Privacy vs. Bankruptcy: Case Lesson on When Customer Data is Not for Sale

On September 21, 2011, FTC Bureau of Consumer Protection Director David Vladeck sent a letter to the court appointed consumer privacy ombudsman in the Borders Group, Inc. (Borders) bankruptcy proceeding advising…

Data Security Legislation Gets Partisan

The previously bi-partisan approach to data security has fallen victim to the increasingly rigid and high pitched partisan divide on Capitol Hill. Yesterday, the Senate Judiciary Committee passed three data…