Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

The Case of the Piggyback Class Action

In increasing numbers, courts have granted summary judgment to the defendants in (or dismissed) consumer class actions in which the plaintiffs have alleged that certain advertising claims are false, deceptive, and/or…

The Future of Privacy Forum Announces First Privacy Seal Program for Energy Usage Data

On October 1, 2012, Washington-based think tank the Future of Privacy Forum (FPF) announced the first privacy seal program for companies processing consumer energy usage data (CEUD) made available through smart meters.…

FTC Issues Revised Green Guides

Yesterday, the FTC issued a revised version of their Green Guides that is designed to help marketers ensure that claims about the environmental benefits of their products are truthful and not misleading. In revising…

Connecticut Data Breach Law Will Require Notice to Attorney General

Beginning October 1, 2012, Connecticut’s data breach notification law will require businesses to notify the Office of the Attorney General of a security breach affecting Connecticut residents. The current law was…

Sen. Rockefeller Requests CEOs of Every Fortune 500 Company to Describe Cybersecurity Practices

Sen. Jay Rockefeller (D-WV) is sending letters to CEOs at every Fortune 500 company asking them to identify their cybersecurity practices and efforts to protect critical infrastructure. Prior efforts to enact …