Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

CPSC Announces New General Counsel

On December 3, 2012, the Consumer Product Safety Commission ("CPSC") Chairman Inez Tenenbaum announced the hiring of former Georgetown University Vice President and General Counsel Stephanie Tsacoumis as new General…

Pinterest Establishes Business Accounts and Marketing Guidelines

In March, we posted that Pinterest had made changes to its Terms of Service . This month, Pinterest announced new business accounts that are governed by new Business Terms of Service . Pinterest also established Logos,…

Breaking the Sham Barrier in Yeager v. Bowlin

Two recent Ninth Circuit Court of Appeals decisions in Yeager v. Bowlin, Nos. 10-15297 and 10-16503 (9th Cir. Sept. 10, 2012), a Lanham Act and right-of-publicity dispute between legendary test pilot Gen. Charles…

NAD Recommends an Advertiser Modify its Green Claims

Last month, the FTC issued a revised version of their Green Guides and a warning that they would closely scrutinize environmental claims. If you think the odds that the FTC will find your claims is low, you should…

Navigating the Legal Pitfalls of Augmented Reality

In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. While part of a niche industry, AR applications are being championed by tech players…