Ad Law Access
FTC Updates .com Disclosures Guide to Address Mobile Viewing and Space-Constrained Ads
On Tuesday, the Federal Trade Commission announced final revisions to the guidance it gives to advertisers on how to keep endorsement, testimonial, and other digital ads in compliance with the FTC Act, ".com…
NJ Federal Court Dismisses False Advertising Class Action Alleging a Lack of Substantiation
Last month, in Gaul v. Bayer Healthcare LLC, the U.S. District Court for the District of New Jersey dismissed a class action lawsuit predicated on a National Advertising Division (“NAD”) decision that found that…
NAD Recommends Changes to a Price-Matching Claim
The NAD recommended that Toys “R” Us modify or discontinue its price-matching claim: “Price Match Guarantee — Spot a lower advertised price? We’ll match it.” The claim was accompanied by a disclosure informing…
President Obama To Designate Edith Ramirez as Chairman of the FTC
As announced yesterday, President Obama plans to name Edith Ramirez, a Democrat and current Federal Trade Commission (“FTC”) Commissioner, to serve as Chairman of the FTC, effective March 4, 2013. This appointment…
A New CPSC Chairman at the End of the Year?
Yesterday Inez Tenenbaum, Chairman of the Consumer Product Safety Commission (“CPSC”), announced at the International Consumer Product Health and Safety Organization's ("ICPHSO") annual conference that she will not…