Ad Law Access
Settlement Approved in Neutrogena Naturals Class Action
Marketers of natural personal care products will want to take note of a recent nationwide settlement over marketing and advertising for Neutrogena Naturals. Plaintiffs filed suit in the Northern District of California…
Advertising the Price Right
All advertisers need to exercise caution in advertising special prices or discounts. Car dealerships need to be especially careful, right now. The FTC announced preliminary settlements with two car dealerships – one in…
Facebook Eases its Guidelines for Promotions
Yesterday, Facebook made it easier for companies to administer sweepstakes, contests, and other promotions on its platform. Previously, Facebook required that all promotions on the platform be administered through…
Gain with Less Pain: Ending Your Competitor's False or Misleading Advertising Claims Without Having to Litigate
The best marketers train one eye on their marketing message and the other on their competitors'. And when a competitor's claim is deemed to go too far, it is the legal department that must consider its options in…
FTC Settles FCRA Charges Against Certegy for $3.5 Million
The FTC announced today that Certegy Check Services, Inc. will pay $3.5 million to settle allegations that Certegy violated the Fair Credit Reporting Act (FCRA) by failing to follow proper dispute procedures and…