Ad Law Access
NAD Decision Holds Important Lessons for Advertising in Social Media
This week, the NAD issued an important decision involving advertising practices in social media. Here are the highlights. eSalon operates a hair-styling blog, and many posts promote the company’s products. Because…
FTC Settles with E.K. Ekcessories Over "Made in USA" Claims
This past Monday, October 21, the FTC issued a press release announcing a settlement that the agency reached with Utah-based E.K. Ekcessories, which resolved allegations that E.K. Ekcessories falsely advertised that…
BBB Online Interest-Based Advertising Accountability Program Issues Compliance Warning Regarding Enhanced Notice
On Monday, the Council of Better Business Bureaus (“BBB”) Online Interest-Based Advertising Accountability Program (the “Program”) announced that it had closed its investigation of seven companies that allegedly failed…
Express Written Consent Requirement for Telemarketing Calls and Texts to Take Effect October 16, 2013
New rules issued by the Federal Communications Commission ("FCC") last year are about to take effect. These rules will make it more difficult for businesses to make telemarketing calls and texts to wireless customers…
California Expands Online Privacy Protections, Requiring "Do Not Track" Disclosures and Imposing New Breach Notification Requirements
On September 27, California Governor Jerry Brown signed into law two bills that expand online privacy protections for California consumers. Both will take effect January 1, 2014. The first, AB 370, amends the…