Ad Law Access
Half-Baked Law
When you think of great resources to learn about promotions laws, you think (we hope) of Ad Law Access, but you might not think of Food Network Magazine . However, the magazine recently ran a story entitled “Half-Baked…
Will Your Website Soon Be Required to be ADA-Accessible?
The Department of Justice will soon address the applicability of the Americans with Disabilities Act (“ADA”) to private retailers offering goods and services to the public online. The ADA generally prohibits…
When the FTC Comes Calling…
A new article published by the Household and Personal Products Industry (HAPPI), “ When the FTC Comes Calling… ”, explains how to handle product claim investigations. The article outlines what companies can expect in…
Pinterest Adds Promotions Guidelines to Acceptable Use Policy
Last week, Pinterest added promotions guidelines to their Acceptable Use Policy. According to a post announcing the change, Pinterest will no longer allow promotions that: Suggest that Pinterest sponsors or endorses…
How to Properly Use Establishment Claims in Advertising
“Clinically proven…” “Laboratory tested.” “45% More Effective!” Claims like these sell product. They also carry with them the assertion that the advertising claim has been “established” or proven by competent and…