Ad Law Access
FTC Announces Settlement with Makers of “Genetically Customized” Dietary Supplements and Skin Serums
The FTC earlier this week announced settlements with two companies that sold “genetically customized” dietary supplements and skin serums through multilevel marketing. According to the FTC, distributors sent…
FTC Updates Its Media Guide on Weight Loss Claims
In 2003, the FTC issued Red Flag: A Reference Guide for Media on Bogus Weight Loss Claim Detection . The guide was intended to assist media outlets in spotting what the FTC believes to be deceptive weight loss claims.…
In Pricing Case, California Court Determines Meaning of "Free" Shipping
In the Overstock.com case described in the post yesterday, the plaintiff also argued that Overstock’s representations that shipping was “free” or “only $2.95” violated California’s False Advertising Law because the…
California Court Imposes $6.82 Million Civil Penalty in Comparative Pricing Action
Still recovering from the holiday sales? If you’re a retailer or a manufacturer pricing your own products, don’t forget about the state laws governing promotional pricing and deceptive pricing claims. The state of…
Advertisers Should Be Wary of Olympics Themes
The Sochi 2014 Winter Olympic Games are about one month away. How do I know? I know because several companies have recently asked me to review concepts for ads that include Olympics-related themes, ranging from the…