Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Company Pays $21 Million Over Misleading Performance Claims

At the FTC's request, a federal court has ordered a light bulb manufacturer to pay more than $21 million for misleading consumers by exaggerating the performance of their LED light bulbs. The company advertised that…

FTC Approves kidSAFE as Safe Harbor Program Under COPPA

Last week, the Federal Trade Commission approved the kidSAFE Seal Program as a safe harbor program under the Children’s Online Privacy Protection Act (COPPA) and FTC’s COPPA Rule. The FTC’s revised COPPA Rule …

FTC Continues Safe Harbor Privacy Enforcement

Kelley Drye

The FTC announced this week that it has reached a settlement with Fantage.com, which operates a multiplayer online role-playing game directed at children ages 6 to 16 years old. The FTC alleges that from June 2012…

“Natural” Class Action Against Dietary Supplements

Compared to conventional foods, which have been barraged with class action suits over “natural” claims, dietary supplements have not been hard hit. Late last month, however, a plaintiff filed suit against Hammer…

Facial Recognition's Rising Profile Leads to Privacy Concerns

On February 6, the Department of Commerce’s National Telecommunications and Internet Administration (“NTIA”) hosted the first of eight planned multi-stakeholder meetings aimed at creating a voluntary code of conduct to…