Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

BBB Accountability Program Warns Native Advertisers

Earlier this week, the BBB’s Online Interest-Based Advertising Accountability Program announced its first compliance warning concerning the use of interest-based advertising in native advertising. “Native advertising”…

New Jersey Offers Legislation Designed to Address Energy Supply Companies’ Variable Rate Disclosure Practices

In the wake of the unexpected polar vortices and extreme weather that struck the East Coast in early 2014, many state public utility commissions and attorneys general were inundated with consumer complaints relating to…

DOJ Continues Aggressive Enforcement Relating to Website and App Accessibility Under ADA

The DOJ recently announced a settlement to remedy allegations that the website, www.peapod.com, and corresponding mobile app are inaccessible to those with disabilities in violation of Title III of the Americans…

FTC Clarifies Standard for Clear and Conspicuous Disclosures

In late September 2014, the FTC announced its “Operation Full Disclosure” initiative, during which the agency sent warning letters to more than 60 companies addressing how the companies made disclosures in their…

CFPB Proposes Rule on Prepaid Products to Extend Certain Credit Requirements and Mandate Disclosures

The Consumer Financial Protection Bureau released last week a proposed rule that would impose an array of new requirements on prepaid accounts. The proposed new definition of “prepaid account” would include general…