Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

CCPA Litigation Round-Up

The California Consumer Privacy Act (CCPA) took effect January 1, 2020. While the California Attorney General’s enforcement authority is delayed until July 1, private litigants have already started to file direct…

In Non-COVID-19 News, New York SHIELD Act Takes Effect

Effective March 21, 2020, the New York SHIELD Act imposes data security requirements on most businesses that own or license computerized data that includes the “private information” (defined below) of New York…

NAD Releases Fast-Track SWIFT Process

Last week, NAD launched a new, expedited process that will allow companies to challenge advertising claims made by competitors and get a decision within weeks as opposed to months. The process, “Single Well-defined…

States Place New Restrictions on Collection Efforts and Outbound Calls Amidst COVID-19 Pandemic

The COVID-19 pandemic continues to have far-reaching effects on businesses and consumers everywhere. While many states are taking broadly consistent approaches on certain issues ( e.g., price gouging, non-essential…

Sugar Content Representations Not Misleading When Ingredient Panel Provides Accurate Disclosures, Eastern District of New York Court Finds

Lawsuits challenging the advertising and labeling of sugar content – and corresponding representations that a food product may be healthy or wholesome – have become ubiquitous in the class action world. Yet, a growing…