Ad Law Access
FTC Announces Settlement Over Influencer Campaign for Xbox One
In January 2014, AdAge interviewed me about news reports that Machinima had hired influencers to create videos promoting Microsoft’s Xbox One gaming console and games. In a native advertising campaign, the influencers…
BBB Accountability Program Warns Native Advertisers
Earlier this week, the BBB’s Online Interest-Based Advertising Accountability Program announced its first compliance warning concerning the use of interest-based advertising in native advertising. “Native advertising”…
New NAD Decision on Native Advertising Focuses on Disclosures
If you saw these links under an article you just finished reading, would you be surprised to learn that the links are sponsored? The NAD thinks you might. Taboola is an advertising network that purchases space from…
FTC Sues Companies Over Fake News Sites and False Claims
No, we won’t share our tips to help you lose your belly this summer. But we will share some tips to help you stay out of court. Last week, the FTC sued a group of companies and their executives for false…
Native Advertising Blunder Gets Media Attention
Readers of our blog know that if a company provides people incentives to promote its products, the company needs to ensure those people clearly disclose their relationship to the company. But (for reasons we're still…