Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
NAD Filing Fees to Increase in January
Last week, the NAD announced that the fee to file a challenge will increase by $5,000 across the board and that the tiered filing-fee structure will be simplified. Under the new schedule, the filing fee for CBBB…
NAD Recommends Changes to a Price-Matching Claim
The NAD recommended that Toys “R” Us modify or discontinue its price-matching claim: “Price Match Guarantee — Spot a lower advertised price? We’ll match it.” The claim was accompanied by a disclosure informing…
Not All Surveys Are Created Equal
Between January 2006 and June 2011, the National Advertising Division (NAD) of the Better Business Bureaus found that 71 percent of the consumer perception surveys introduced by parties to an NAD proceeding were…